With this album Imagiro intends to engage their fans in the creative process. Consequently, What to Do and How to Do It is released on the very user-friendly Creative Commons-license BY-NC-SA which allows you to remix and share the music on the same license, i.e. within non-commercial limits, as long as the creators are credited with attribution. Thereby, the release is part of a greater experiment that attempts to rethink the music business in a way that does not on one side alienate its fans and customers and on the other lament their reluctance.

Lyrically, the album revolves around themes of aggrieved love, political cynicism and spiritual angst, notwithstanding a dreamy undercurrent of hope and optimism. The recording captures the lively energy that Imagiro brings with them on stage when they play live. As an album it is concise and solid without limiting the joy of music and playful curiosity that best characterizes their music.

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